If you have ever wanted a guide to deciding between starting a blog or buying a blog – this is a post for you to bookmark for future reference.
If you are the regular visitor to the guide to the online community, you might have found a lot of articles discussing about blogging.
Being said that, it is really difficult to start a blog from scratch and take it to the next level. You know it needs a lot of time and hard work.
I rather find buying blog as a much easier and better task comparing to starting a newer one again and have recently bought one myself.
But, it does need some kind of skill and knowledge, so if you have never had a blog before, and want to start your first one – then starting might be a better decision for you rather than buying.
When Should You Start A Blog?
Though I am a great fan of buying an existing blog that has nice traffic, engaging a community and quality content, buying blog is not a right decision for everyone.
Here I will explain who should consider starting a blog instead of buying.
1) If You Are Total Newbie:
If you are new to blogging or any other kind of internet business I will suggest you to start a blog from scratch instead of buying an existing one.
Buying blog can be much riskier especially because you got to spend a nice amount of money for the acquisition. So better to create a new blog and learn how internet business and marketing works.
Starting out is always easier. You just need to buy a domain and hosting, install and set up WordPress, start to write content and publish it. It is about spending less. So obviously risk is also less.
2) If You Do Not Want To Spend Enough Money:
Are you looking for spending some bucks for buying a quality blog? Then for sure, you are on the wrong way.
There were days when people sold out their high traffic blogs for few bucks. It was before the advent of Flippa. But now things have been changed a lot. You can never get a quality blog for few bucks.
I said spend ‘enough’ only not more. You can still bargain. But never ever try to get a low quality blog. It would not be a right decision for the long run.
3) If You Do Not Want To Take The Risk:
For me buying is the breeze. It is like playing a game. Full of fun…
However, buying a blog can be much riskier if do not know what each and every Google Analytics data indicates.
Before jumping to buy a blog, you are required to analyze the Analytics and earning stats of the blog and should determine the performance and potential of it.
Anyhow, after buying never expect that everything will be going as you wish. So be prepared to take the risk or just go on and start a blog instead of buying.
When You Should Buy A Blog?
A few years ago I was just a below average blogger… with no yearly blogging plans, no enthusiasm, striving harder for getting more traffic to my old blog. To be honest I was literally trying to reinvent the wheel.
But I have made a better decision. I moved forward and found a suitable blog in my passionate niche and just bought it.
Within 60 days since the acquisition I have learned a lot, create more recognition for myself in the blogosphere, crossed my overall monthly earning records and still moving forward to cover more milestones.
Though buying can be risky. There are a lot of advantages of buying the blog. Here are some of them.
1) Leeeaaaap Forward In Blogging:
Building blog from the ground up is a very very slow process.
At first, you got to get a good domain name and hosting. Secondly install WordPress, themes and necessary WordPress plugins on your host.
Then craft some content that no one reads. Go everywhere in the world and spread the word of your blog.
Trying to start link building?? Stop!? Wait until Google sandbox period is over. Hunt for traffic and repeat the whole process forever. Got tired? Check the stats… you got pissed, right?
Enough said… This is why I prefer buying the blog. Just buy it and start rocking! It is so simpler.
2) Merge With Your Current Site:
Do you have any kind of website or blog and wanted to bring it to next level?
Then you should buy another site on the same niche and merge it with your current website or blog. Now you will have a single website with more content, increased traffic and obviously that make more money!
Merging of many sites to a single site can be a nice idea especially if you have more than one website with high quality content and each has less traffic.
3) To Sell It Again:
Buying and selling blogs can be a great business. But in this case you got to be more professional.
If you are buying a blog for selling it again for the big price, then you should spend more time to write more great content, to get more traffic and to monetize it further.
This may take few months or years. However, once you find that your blog has grown to the saturated level beyond which it would harder to get more traffic and make more money, consider selling it for the big price.
Note that having nice performance stats for your blog means more money you can make it by selling it away.
4) Buying Is A Great Investment:
If I had more money I would have considered buying more online digital assets as the investment rather than investing it on offline premises.
By buying a website you are building a business. According to your approach, this can be considered as either passive or active business.
Comparing to offline investments, online investment would have higher ROI (Return on Investment).
If you are someone who is literally reinventing the wheel on your blog, I would suggest you to look back and learn where you have made mistake.
Check if the niche you are blogging is a right one. Start considering building another one or buying, but make sure that you never do the same mistakes again!