There are many ways to increase targeted traffic to your blog. But in order to increase the conversion, you should take care of visitors as long as possible at your resource.
What does this mean? The more visitors are on your blog, making it certain actions – reading posts, watching videos, subscribing to updates, downloading free content, the more likely it is that in future they will pay to acquire goods or services from your blog.
How can you put this idea into practice? It is very simple.
Use the 7 tips that can easily help you work more effectively with the audience.
1) Follow The “Golden” Rule: 80% Of Studying And 20% Of Sales
Share the visitors with useful and high-quality free information to help them solve their problems.
Your audience must feel that you have a strong desire to give them knowledge, to share your experience and skills that will be useful to them.
At the same time you can offer free courses or premium products.
This tactic is very good and helps to create a good impression of the blog.
2) Make The Navigation Menu Simple And Intuitive For Visitors
Take care of the convenience of your readers.
You should not overload your site with unnecessary elements or hidden topics.
If a visitor comes to your blog, he/she should not get lost in the user menu. Nobody wants to explore those “jungles”, created by the site owner.
3) Try To Update The Content As Often As Possible
Do that if you do not want your website looked abandoned.
Determine the schedule to add new posts, video and audio materials, free books and special reports.
4) Make A Great Description Of Products
For paid products that you offer on the blog, make a description of the benefits then they will stand out from other products and will be useful for the buyer.
Serve the usefulness of the product in terms of benefits to their customers.
As we all know, people are not so much interested in technical characteristics of the product, but in benefits from its use.
Make sure that you have described all the most “delicious” benefits of the product, which will help to make life better.
5) Try To Make The Blog More Lively And Easy To Visual Perception
We know that visitors perceive better visual information.
So add some pictures, photos and videos.
Free and paid products should be provided with high-quality graphic elements.
After all, the graphics will attract attention and encourage visitors to take a variety of actions on the blog.
6) Encourage Your Visitors To Interact With You
Ask important questions using the feedback form, customer service or e- mail.
Also encourage the audience to join you in social networks, subscribe to updates on your site, leave comments to any post or video laid out on the resource.
This helps to create a more relaxed and trusting atmosphere in an interaction between the author and the audience.
7) Test and Deploy
Use Webmaster Tools to analyze behavioral factors on the resource. One of these tools, for example, is the well known Google Analytics, which allows you to determine the behavior of visitors on the site, to determine which pages are most visited and how to reduce the bounce rate.
Incorporate this knowledge into practice.
Fine-tune of some elements of the website allows you to improve the relationship with the target audience to achieve high sales conversions and make good money blogging.
Do not forget about such a concept as split testing. Test all kinds of elements that determine their effectiveness, improve the overall performance of the resource.
It is important to remember that the most successful websites are able to attract a lot of visitors, and also keep them by providing valuable and useful information, light and pleasant atmosphere. And you will be among them!